Attitude toward m-advertising and m-repurchase
نویسندگان
چکیده
منابع مشابه
Consumer Attitude towards M-Advertising Acceptance: A Cross-Sectional Study
M-advertising is emerging as a new channel of marketing communication The present research study revealed that if advertising messages are sent to the mobile phones of the m-users after getting their permission their attitude would turn positive towards the mobileadvertising. M-users would like to receive the advertising message on their personal devices like mobiles phones if those messages ar...
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ژورنال
عنوان ژورنال: European Research on Management and Business Economics
سال: 2017
ISSN: 2444-8834
DOI: 10.1016/j.iedeen.2016.12.001